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Guide · Business

How to Start a T-Shirt Business in Canada

You need four things to sell a printed shirt: a heat press, transfers, blanks and somewhere to work. Everything else people tell you to buy is either later or never. This is the order to do it in, and the mistakes that cost the most at the start.
The sequence

Do it in this order.

The whole point of this order is that you find out whether anyone wants the product before you spend money on inventory or equipment beyond the press.

The most common expensive mistake is inverting steps three and five — buying equipment and inventory for a product nobody has bought yet. Because there is no minimum order, you can validate a design for the price of a single transfer.

Step one

What you genuinely need.

A heat press

The only real equipment purchase. A 15" × 15" clamshell covers everything. Not an iron — it cannot hold temperature or apply enough pressure. How to choose one →

Transfers

Buy them rather than printing them. No minimum means your first order can be a single design to test.

Blanks

Buy a few of one style to start. Resist stocking six colours in six sizes before you know what sells.

A silicone sheet

For the second press, which is what makes prints survive washing. Parchment paper works if you are starting on nothing.

Somewhere to work

A stable bench and a plug. A press gets hot and heavy — a folding table is not ideal.

A way to take money

Etsy, Shopify, a market stall or an Instagram DM. All fine to start. Do not build a website before you have sold anything.

Not yet

Five things you do not need on day one.

Purchases to defer when starting a t-shirt business
ThingWhy not yet
A DTF printerSignificant purchase, daily maintenance obligation, and you do not know your volume yet. Buy transfers until the case is obvious.
Inventory of finished shirtsEvery finished garment is committed to one size and colour. Hold transfers instead — they have no size.
A vinyl cutterSolves a problem DTF already solved. No weeding, unlimited colours.
A custom websiteA marketplace listing tells you whether anyone wants the product for far less effort.
Branded packagingA poly bag and a care card is enough at the start. Spend on this once there is repeat business to protect.
Step two

Pick something specific.

The most reliable predictor of whether a small apparel business works is not print quality or pricing — it is whether the designs mean something to a definable group of people.

A generically funny slogan competes with every print-on-demand seller on the internet. A design that lands with people who do a particular sport in a particular town, or work a particular trade, competes with almost nobody — and those people will find it, share it and buy it again.

Where the specific ideas come from

• Something you already do, where you know the in-jokes.

• A trade or profession with a strong shared identity.

• Local pride — a town, a neighbourhood, a landmark.

• A hobby with an active community.

• Events with a fixed date and an audience already assembled.

One caution: you cannot print other people's intellectual property. Team logos, brand marks, characters and licensed properties all need permission from the rights holder. We print the artwork you supply and cannot grant rights you do not have.

Step three

What testing one design costs.

This is the whole reason to start with transfers rather than equipment. Validating a design costs about the same as lunch.

Press it, wash it ten times, photograph it, list it. If it sells, order more transfers. If it does not, you are out eleven dollars rather than a garage full of mediums.

Step five

Scaling without holding stock.

The model that works for small Canadian sellers is press on demand: hold a stock of transfers for proven designs, hold a modest range of blanks, and press when an order lands. Pressing takes about a minute, so same-day shipping becomes something you can advertise.

A transfer has no size. That single property removes most of the inventory risk from apparel — you are never left with forty extra-smalls of a design that sold in large. More on the press-on-demand model →

What to order at each stage of growth
StageWhat to orderWhat to hold
Testing a design1–3 transfersNothing
Early sales10–20 transfersA few blanks in the common sizes
Proven seller50+ on a gang sheetTransfers, plus a working blank stock
Seasonal peak comingStock transfers aheadTransfers keep — order in the quiet month
The boring part

Registration and tax.

In Canada you can generally begin as a sole proprietor, and GST/HST registration becomes required once you pass the small-supplier threshold. Provincial rules differ, and the thresholds and requirements change.

We print shirts; we are not qualified to advise on your tax position, and a printing blog is the wrong source for it. Check the current Canada Revenue Agency guidance or speak to an accountant before assuming anything. The one practical thing worth doing from day one is keeping your receipts and sales records properly separated from personal spending — it costs nothing at the start and is painful to reconstruct later.

FAQ

Frequently asked questions

What do I need to start printing t-shirts?
A heat press, transfers, blanks and somewhere to work. That is genuinely the whole list to produce a sellable garment. Everything else — a printer, a cutter, inventory — comes later or never.
How much does it cost to start?
The press is the main outlay and the only real equipment purchase. Beyond that you can start with a handful of transfers and a few blanks, which is why press-on-demand is the lowest-risk way in.
Do I need to register a business in Canada?
You can generally start as a sole proprietor, and GST/HST registration is required once you pass the small-supplier threshold. Rules vary by province and change, so check the current Canada Revenue Agency guidance or speak to an accountant rather than relying on a printing blog.
Should I buy a DTF printer to start?
Almost certainly not. It is a significant purchase with a daily maintenance obligation, and you do not yet know what your volume or product mix looks like. Buy transfers until the numbers make the case for you.
How do I avoid holding inventory?
Hold transfers rather than finished garments. A transfer has no size, stores flat, and keeps indefinitely — so you can press to order rather than guessing how many mediums to stock.
What sells best when starting out?
Designs for a specific group you already understand — a sport, a trade, a town, a hobby. Broad "funny t-shirt" designs compete with everyone on the internet; niche designs compete with almost nobody.

Test your first design for about eleven dollars.

One transfer, one blank, ten washes. That tells you more than any amount of planning — and there is no minimum standing in the way.

No minimums · No setup fees · Printed in Ontario